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Chivas whisky, the economy leader in The european countries and Asia pacific


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If there is one whisky that is acknowledged all over Asia pacific as a high quality scotch whisky therefore it really needs to be the Chivas whisky. This top quality whisky is generated by the Chivas borthers which also is managed by Pernod Ricard. Chivas whisky at present is the economy innovator in whiskies for 12 years or even more. In fact the sales happen to be continuously increasing coming from the year 2002 to 2011 vodka cocktails.

Chivas Regal Scotch whisky was first first created in the year 1801 in Aberdeen, Scotland at the Strathisla Distillery in the Speyside region of Scotland.

There are primarily three main whiskies right from this family and they are Chivas Regal 12 year old, Chivas Regal 18 year old and Chivas Regal 25 year old. The 12 year old blended with whisky includes a taste that reminds you about honey and ripe apples while on the palate it comes across as being round and creamy. There are even ideas of hazelnut and butterscotch in the taste. The 18 year old blended with whisky is matured for at least 18 years before it is bottled and tastes of orange and chocolates. On the nose it seems citrus, spices and fruits. While on the palate you get spicy taste. Chivas Regal 25 year old is matured for 25 years or even more and tastes of apricot and peach.

There is lengthy history behind this excellent drink. It was started out by the Chivas brothers in the year 1801. They began a shop that sold spices, Caribbean rum, coffee, and some other food stuff to wealthy purchasers. In the year 1842 subsequently after the visit of Queen Victoria to Scotland they were expected to provide groceries to the royal family at Balmoral Castle. And in the year 1843 they were issued the coveted royal warrant to present goods to the Queen.

As their track record progressed, customers often prosperous and affluent, would require them to deliver smooth whisky. And so, in the year 1850 James Chivas initiated to combine whiskies to develop smooth whisky that would satisfy his affluent consumers taste. He created a proprietary brand Chivas Brothers and manufactured the first blended scotch whisky “Royal Glen Dee. This was first eventually followed by another whisky the “Royal Strathythan”.

By the early 1900s the economy in the U.S was flourishing and to capture this market the Chivas brothers made a decision to develop an aged whisky and it was basically called Chivas Regal. In the year 1909 Chivas Regal 25 year old had been announced and premium brand and eventually seized the imagination of the Americans. They continued to delight in excellent success till prohibition put a spoke in the wheel in 1920.

Seagrams bought the Chivas Regal brand in the year 1949 and used their large marketing and sales network to further introduce this top quality whisky. The time the prohibition was first lifted and the Second World War was over Chivas announced their 12 year old. By now Chivas Regal had turn out to be highly popular and had a large loyal customer base. An example of its very famed customers was first the famous Frank Sinatra next page.

When the 20th century ended they actually had 18 year old and 25 year old added to their list. As a result of the split up of the Seagrams Group, Chivas was basically decided to buy by Pernod Ricard in the year 2000 and it remains to be with them to this day.

Chivas whisky has always performed well and has got received various awards and medals at spirits competitions. At the San Francisco World spirit contest it won the gold medal in the year 2006 and 2008.